Lead magnet list-building tool for Medium and Wordpress bloggers.

Hero is an early experiment that we did to test our Lean MVP development process. is a list-building tool for authors who publish on

Built using Ruby on Rails, the application features social authentication, API access via Zapier and authorized via OAuth, native integrations with Drip, MailChimp, and Aweber, and payment integration via Stripe.

Embedding the lead magnet widget is accomplished using the OEmbed protocol. uses the service to expand OEmbed links into rich data embeds.

January 2017

Project Planning

Sprint 1

Sprint 1 Kickoff

Hello World! First lines of code committed

Sprint 1 Launch

Lead Magnet API Submitted to

Sprint 2

Sprint 2 Kickoff

Live Editor for Lead Magnets

Sprint 2 Launch

Sprint 3

Sprint 3 Kickoff

New forms: Opt-Ins and Calls-to-Action

Sprint 3 Launch

April 2017

First Revenue

Sprint 4

Sprint 4 Kickoff

Wordpress Plugin

Sprint 4 Launch


July 2017

Launched on ProductHunt


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