Product validation is not a one-time event. Instead it’s a stair-step. It’s important to stop and test product-market fit at every stage as you develop your business. But that validation looks different at each stage.
If you build it they will come. This doesn’t happen in real life: if all you do is build it, I guarantee they will not come. Sorry to be the bearer of bad news. Many a startup has died in the field of dreams, waiting for customers to come to them.
Don't make the mistake of confusing the activities of business with its purpose.
Why the "5 Whys" technique is recognized as one of the most effective ways to address root cause issues.
